Life Insurance Facts You Need To Know

Sarah Sturgis
3 min readDec 12, 2022

Life Insurance Facts You Need to Know

Is coverage as expensive as people think? The numbers might surprise you.

Pop quiz: How much do you know about life insurance? Ask yourself these questions — and then find out the facts.

  1. How many people own life insurance?
  2. Most Americans overestimate the cost of life insurance. By how much
  3. What’s the #1 reason Americans buy life insurance?
  4. What’s the easiest, fastest way to get coverage without hassle?

H2: The amount of protected families has fallen

Answer: 52% of Americans reported owning life insurance in 2021. That’s a significant decrease since 2011 (63%). The numbers are concerning, considering 6% of kids will lose a parent before age 18, when they need financial protection the most.*

Life insurance is an essential safety net for families, providing financial support if the policyholder passes away unexpectedly. If you have a policy, you can rest easy knowing your loved ones are protected, even if something happens to you.

Our partners at Ethos make it easy to get a quote online. If you’re ready to apply, it only takes a few minutes.

H2: People overestimate the cost of life insurance…by a lot

Answer: More than half of Americans overestimate the cost of life insurance by at least 3x! Imagine the price of your favorite fancy cup of coffee, and triple it — sounds wild, right? Too many families are letting this misconception stop them from getting valuable coverage. By using a company like Ethos to find a policy, you can see how certain factors, like term length or coverage amount, affect your monthly price.

The price of life insurance increases as you grow older, so it’s a smart move to take action sooner than later. Once you lock in your price, it’s set for the duration of your term length.

H2: Our reasons for life insurance are deeply personal

Answer: Covering final expenses is the #1 reason 83% of Americans buy life insurance. Additionally, 68% of people got a policy to replace lost income…

Sarah Sturgis

Focus on providing knowledgeable resource to help make wise decision of insuring each individual life.